{"componentChunkName":"component---src-templates-project-js","path":"/logotypes/hogart/","result":{"data":{"site":{"siteMetadata":{"title":"Berco Studio","author":"David Bercovici for BercoStudio S.A."}},"markdownRemark":{"id":"fe5e5f40-a166-5c47-aeb1-eb56afe74f89","excerpt":"This project involved creating a brand from the ground up, including the brand name, graphic identity, and all necessary adaptations.  Our logo for Hogart…","html":"<hr />\n<p>This project involved creating a brand from the ground up, including the brand name, graphic identity, and all necessary adaptations.</p>\n<div class=\"kg-card kg-image-card\" style=\"text-align:center\">\n<img src=\"/76959417dfe8be9d8430a60dc2db2324/logoHogartAnimated.gif\" alt=\"Brand Guide\" title=\"Animation of the final logotype\" style=\"max-width: 100%;\">\n</div>\n<div class=\"kg-card kg-image-card kg-width-full\">\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin: 1vw 0;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 1360px; \"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/096a6d49ea9331d023d652877fe37241/08ee0/logoHogart.75.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 56.1764705882353%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n          <source\n              srcset=\"/static/096a6d49ea9331d023d652877fe37241/c8de4/logoHogart.75.avif 340w,\n/static/096a6d49ea9331d023d652877fe37241/e1694/logoHogart.75.avif 680w,\n/static/096a6d49ea9331d023d652877fe37241/b8f7e/logoHogart.75.avif 1360w,\n/static/096a6d49ea9331d023d652877fe37241/fcf7c/logoHogart.75.avif 2040w,\n/static/096a6d49ea9331d023d652877fe37241/eb2b3/logoHogart.75.avif 2560w\"\n              sizes=\"(max-width: 1360px) 100vw, 1360px\"\n              type=\"image/avif\"\n            /><source\n              srcset=\"/static/096a6d49ea9331d023d652877fe37241/51a8e/logoHogart.75.webp 340w,\n/static/096a6d49ea9331d023d652877fe37241/713b7/logoHogart.75.webp 680w,\n/static/096a6d49ea9331d023d652877fe37241/54376/logoHogart.75.webp 1360w,\n/static/096a6d49ea9331d023d652877fe37241/0be89/logoHogart.75.webp 2040w,\n/static/096a6d49ea9331d023d652877fe37241/34ccf/logoHogart.75.webp 2560w\"\n              sizes=\"(max-width: 1360px) 100vw, 1360px\"\n              type=\"image/webp\"\n            />\n          <source\n            srcset=\"/static/096a6d49ea9331d023d652877fe37241/2e524/logoHogart.75.jpg 340w,\n/static/096a6d49ea9331d023d652877fe37241/d330d/logoHogart.75.jpg 680w,\n/static/096a6d49ea9331d023d652877fe37241/6c26c/logoHogart.75.jpg 1360w,\n/static/096a6d49ea9331d023d652877fe37241/afd2d/logoHogart.75.jpg 2040w,\n/static/096a6d49ea9331d023d652877fe37241/08ee0/logoHogart.75.jpg 2560w\"\n            sizes=\"(max-width: 1360px) 100vw, 1360px\"\n            type=\"image/jpeg\"\n          />\n          <img\n            class=\"gatsby-resp-image-image\"\n            src=\"/static/096a6d49ea9331d023d652877fe37241/6c26c/logoHogart.75.jpg\"\n            alt=\"Stationary Pack Design\"\n            title=\"Stationary Pack Design &amp; explorations\"\n            loading=\"lazy\"\n            decoding=\"async\"\n            style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n          />\n        </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Stationary Pack Design &amp; explorations</figcaption>\n  </figure></p>\n</div>\n<p>Our logo for Hogart captures the essence of a leading modular construction company with a modern yet sober design. The logo features a unique bicubic shape, symbolizing innovation and structural integrity—key aspects of modular construction. The color palette combines a vibrant yellow with earthy brown tones, representing energy, reliability, and a strong foundation.</p>\n<p>The yellow signifies the innovative spirit and forward-thinking approach of Hogart, while the brownish hues convey trust and dependability. The logo's clean lines and geometric form reflect the precision and efficiency inherent in modular construction, making it instantly recognizable and memorable.</p>\n<div class=\"kg-card kg-image-card kg-width-wide\">\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin: 1vw 0;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 1360px; \"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/28f826e414e69aaeb616a15055837f1a/08ee0/logoHogart.79.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 56.1764705882353%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n          <source\n              srcset=\"/static/28f826e414e69aaeb616a15055837f1a/c8de4/logoHogart.79.avif 340w,\n/static/28f826e414e69aaeb616a15055837f1a/e1694/logoHogart.79.avif 680w,\n/static/28f826e414e69aaeb616a15055837f1a/b8f7e/logoHogart.79.avif 1360w,\n/static/28f826e414e69aaeb616a15055837f1a/fcf7c/logoHogart.79.avif 2040w,\n/static/28f826e414e69aaeb616a15055837f1a/eb2b3/logoHogart.79.avif 2560w\"\n              sizes=\"(max-width: 1360px) 100vw, 1360px\"\n              type=\"image/avif\"\n            /><source\n              srcset=\"/static/28f826e414e69aaeb616a15055837f1a/51a8e/logoHogart.79.webp 340w,\n/static/28f826e414e69aaeb616a15055837f1a/713b7/logoHogart.79.webp 680w,\n/static/28f826e414e69aaeb616a15055837f1a/54376/logoHogart.79.webp 1360w,\n/static/28f826e414e69aaeb616a15055837f1a/0be89/logoHogart.79.webp 2040w,\n/static/28f826e414e69aaeb616a15055837f1a/34ccf/logoHogart.79.webp 2560w\"\n              sizes=\"(max-width: 1360px) 100vw, 1360px\"\n              type=\"image/webp\"\n            />\n          <source\n            srcset=\"/static/28f826e414e69aaeb616a15055837f1a/2e524/logoHogart.79.jpg 340w,\n/static/28f826e414e69aaeb616a15055837f1a/d330d/logoHogart.79.jpg 680w,\n/static/28f826e414e69aaeb616a15055837f1a/6c26c/logoHogart.79.jpg 1360w,\n/static/28f826e414e69aaeb616a15055837f1a/afd2d/logoHogart.79.jpg 2040w,\n/static/28f826e414e69aaeb616a15055837f1a/08ee0/logoHogart.79.jpg 2560w\"\n            sizes=\"(max-width: 1360px) 100vw, 1360px\"\n            type=\"image/jpeg\"\n          />\n          <img\n            class=\"gatsby-resp-image-image\"\n            src=\"/static/28f826e414e69aaeb616a15055837f1a/6c26c/logoHogart.79.jpg\"\n            alt=\"logotype hogart\"\n            title=\"Final Logotype\"\n            loading=\"lazy\"\n            decoding=\"async\"\n            style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n          />\n        </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Final Logotype</figcaption>\n  </figure></p>\n</div>\n<p>As every client who trust on our services, we deliver a complete Brand Development Guide together with the logotype.</p>\n<p>The brand development guide for Hogart is a vital tool that ensures the company's image remains consistent and professional across all platforms. This guide lays out clear instructions for the correct use of the logo, color schemes, and typography, making it easy for everyone involved to maintain a cohesive brand identity.</p>\n<div class=\"kg-card kg-image-card kg-width-full\">\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin: 1vw 0;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; max-width: 1360px; \"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/ed4847847f5ee41b7732efc07164d90d/08ee0/logoHogart.72.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 56.1764705882353%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n          <source\n              srcset=\"/static/ed4847847f5ee41b7732efc07164d90d/c8de4/logoHogart.72.avif 340w,\n/static/ed4847847f5ee41b7732efc07164d90d/e1694/logoHogart.72.avif 680w,\n/static/ed4847847f5ee41b7732efc07164d90d/b8f7e/logoHogart.72.avif 1360w,\n/static/ed4847847f5ee41b7732efc07164d90d/fcf7c/logoHogart.72.avif 2040w,\n/static/ed4847847f5ee41b7732efc07164d90d/eb2b3/logoHogart.72.avif 2560w\"\n              sizes=\"(max-width: 1360px) 100vw, 1360px\"\n              type=\"image/avif\"\n            /><source\n              srcset=\"/static/ed4847847f5ee41b7732efc07164d90d/51a8e/logoHogart.72.webp 340w,\n/static/ed4847847f5ee41b7732efc07164d90d/713b7/logoHogart.72.webp 680w,\n/static/ed4847847f5ee41b7732efc07164d90d/54376/logoHogart.72.webp 1360w,\n/static/ed4847847f5ee41b7732efc07164d90d/0be89/logoHogart.72.webp 2040w,\n/static/ed4847847f5ee41b7732efc07164d90d/34ccf/logoHogart.72.webp 2560w\"\n              sizes=\"(max-width: 1360px) 100vw, 1360px\"\n              type=\"image/webp\"\n            />\n          <source\n            srcset=\"/static/ed4847847f5ee41b7732efc07164d90d/2e524/logoHogart.72.jpg 340w,\n/static/ed4847847f5ee41b7732efc07164d90d/d330d/logoHogart.72.jpg 680w,\n/static/ed4847847f5ee41b7732efc07164d90d/6c26c/logoHogart.72.jpg 1360w,\n/static/ed4847847f5ee41b7732efc07164d90d/afd2d/logoHogart.72.jpg 2040w,\n/static/ed4847847f5ee41b7732efc07164d90d/08ee0/logoHogart.72.jpg 2560w\"\n            sizes=\"(max-width: 1360px) 100vw, 1360px\"\n            type=\"image/jpeg\"\n          />\n          <img\n            class=\"gatsby-resp-image-image\"\n            src=\"/static/ed4847847f5ee41b7732efc07164d90d/6c26c/logoHogart.72.jpg\"\n            alt=\"brand guide\"\n            title=\"Brand Development Guide of Hogart\"\n            loading=\"lazy\"\n            decoding=\"async\"\n            style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n          />\n        </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Brand Development Guide of Hogart</figcaption>\n  </figure></p>\n</div>\n<p>By following this guide, Hogart can effectively communicate its values of innovation, reliability, and quality, helping to build trust and recognition with clients and partners alike. This document is your go-to resource for creating marketing materials that truly reflect the spirit and excellence of Hogart.</p>\n<hr />","frontmatter":{"title":"Hogart","date":"February 09, 2022","description":"Brand Identity Development Case","thumbnail":null,"gallery":null}}},"pageContext":{"slug":"/logotypes/hogart/","previous":{"fields":{"slug":"/logotypes/naho-manufactura/"},"frontmatter":{"title":"Naho Manufactura Creativa"}},"next":{"fields":{"slug":"/logotypes/deptek-logotype/"},"frontmatter":{"title":"Deptek"}}}},"staticQueryHashes":["764694655"],"slicesMap":{}}